Here are the essential assets and rules you need to represent our brand. Use the guidelines below to grab official logos, copy color codes, or download production-ready files.
Always write "zerohash" as a single, lowercase word. Never render it as ZeroHash, Zero Hash, or ZEROHASH, except in all-caps design lockups. Capitalize specific features or product releases as proper nouns (e.g., zerohash Transact).
The primary logo is our most recognizable mark, symbol and wordmark locked together. Use it wherever brand recognition matters most. Use the approved colorways below, scale proportionally, and keep clear space equal to the height of the symbol on all sides.
Use the symbol alone when space is tight, in app icons, favicons, social avatars, and compact UI. Keep proportions exact, protect the clear space, and never redraw or distort it. Use the lighter version on dark backgrounds and use the darker version on light backgrounds.
When pairing zerohash with a partner mark, maintain equal visual weight, consistent alignment, and clear separation between logos. While we recommend using our primary lockup formats shown below, we understand co-branding preferences can vary. Let's talk if your design requires a custom configuration.
Built for clarity and contrast, our palette pairs forest, neon, and neutrals to keep designs sharp across product, marketing, and motion. Always use our approved color values. Use Signal strictly for text and brand elements on dark backgrounds, and switch to Ink for light backgrounds. Do not create unapproved tints or recolor the logo outside the provided combinations.
Hauora is our primary brand typeface across all print and digital applications. By default, set body copy in left-aligned sentence case. Hauora is free under the SIL Open Font License and available for download in the brand kit above. On the web, Manrope serves as our approved fallback font. Since Hauora is derived from Manrope, the two complement each other seamlessly. For emails, internal documents, or environments where web fonts aren't supported, use Arial.
Hauora
Our logo is the primary identifier for zerohash. To maintain visual clarity and brand consistency, please do not alter its color, proportions, or background placement. Use only the official, unmodified logo files provided in the kit above.
Don't use the signal green on a light background
Don't retype the wordmark
in a different font
Don't stretch or squeeze
Don't use unapproved backgrounds. Only the color combinations shown above are approved.
Don't place the logo over photography. Busy backgrounds break legibility. Use a solid color area instead.
These real-world examples illustrate how our brand comes to life across events, media placements, and partner campaigns. Use them as a visual guide for scale, placement, and overall execution.
